Goldelm at Metropolitan

Goldelm is a 520 unit community located in Knoxville, TN

Challenge

Goldelm was looking for a sales strategy to increase and stabilize occupancy, which in July 2019 was at 85%.

Solution

From July 2019 through September 2019, TouchPoint agents conducted over 2,100 follow-ups, scheduled 21 appointments, and helped drive 188 leases with our outbound prospect nurturing.

Results

By the end of September, Goldelm reached a 93.7% occupancy. TouchPoint assisted in an 8.7% lift in occupancy and reduced staff hours by 175 hours or $2,625.