Pinnacle

Pinnacle is a privately held organization that manages multifamily properties nationwide. Established in 1980, they are one of the largest multifamily management companies in the United States with a portfolio of over 172,000 units and 4,300 team members.

Challenge

Pinnacle was looking for a solution to help increase opportunity management while simultaneously allowing leasing staff to keep the focus on core day-to-day tasks.

Solution

TouchPoint’s services were acquired in 2017 to help with their prospect management and to help free up valuable time by the leasing staff.

Results

In June 2018, TouchPoint conducted over 400,000 prospect follow-ups for 57 key assets. TouchPoint agents scheduled 3,346 pre-qualified appointments or tours and helped drive 6,414 leases. In April 2019, TouchPoint conducted 20,936 prospect follow-ups as prospects began moving through their apartment search lifecycle. Agents scheduled 236 pre-qualified appointments or tours and helped to drive 275 leases. In May 2019 alone, TouchPoint agents conducted 34,005 follow-ups, scheduled 305 pre-qualified appointments or tours, and helped drive 259 leases.