Waterview Apartments
Challenge
Waterview is a large property with a very buys staff. The team experiences high traffic volumes with lead inquiries, in-office prospects, and residents, making it virtually impossible to stay on target with follow-up.
Solution
TouchPoint’s prospective resident services were brought on back in July 2019. The goal was to free up valuable time spent by the leasing staff in chasing down leads, maximize ad spending, provide their customer with excellent customer service, and uncover critical prospect feedback.
Results
From July 2019 through September 2019, TouchPoint agents conducted well over 9,700 unique prospects follow-ups and scheduled 199 pre-qualified appointments or tours. TouchPoint helped to drive 277 leases. The related labor savings was more than $12,000 and 800 hours.
